labelless media is a company with great ambitions and a visionary mindset. Together, we have created - and continue to create - a future-proof business through radical optimization that has improved their efficiency by 53% from 2022 to 2023.
From the very beginning, the content agency has had a fundamental understanding of the potential of optimized and automated processes. The collaboration with NordicWorkflow began because labelless media lacked clarity on where to focus its efforts and didn't have the concrete tools to put the strategy into practice.
It was clear that labelless media wanted a solid foundation to carry the company through growth. They also wanted to set the standard for quality and efficiency in their industry - a goal they could only achieve with a transparent data foundation and subsequent optimal utilization.
labelless ont only wanted optimized management of their operations, but also optimized and automated financial management and insights. Their goal was to gain financial insights at a level that allowed them to make decisions without having to dive into detailed financial statements.
This led to a collaboration to implement NordicWorkflow's two services, Operations CORE and Finance CORE, tailored to the needs of labelless media. The collaboration on Finance CORE was crucial for the development of this service at NordicWorkflow, as labelless provided qualified feedback on the design of our services from the customers perspective.
As labelless media grew, it became clear that handling larger orders and customers, as well as more complex communication, could be optimized and automated both internally and externally.
The company required more efficient and structured bookkeeping to gain deeper insight into their financial status. They didn't just want traditional bookkeeping, but a more actionable and in-depth financial understanding that included concrete analysis of trends and metrics on a month-by-month basis.
We began by cleaning up labelless' data and ensured a solid data discipline to build a strong foundation for both current and future needs.
We then carried out a comprehensive optimization of the company's structure with a focus on documentation, accurate data utilization, and optimization and standardization of workflows. labelless had already implemented project management tools prior to the collaboration, which were fine-tuned to meet their specific needs.
Adrian Nielsen, CEO of NordicWorkflow: "We carried out an overall optimization of labelless' setup in order to establish a structure that is constantly revised as both the company and the technological possibilities evolve."
We optimized labelless' content production, which marked the start of a new approach to structuring their film production, from building creatives to uploading, editing and communicating with customers. Each process was thoroughly analysed before optimization.
A comprehensive restructuring enabled automation and efficient handling of, for example, subscriptions. The automation included the implementation and use of RPAs (Robotic Process Automations) between subscription management actions. While optimizing churn protocols and linking with the CRM system created a more cohesive business process. This has resulted in a streamlining of the company's processes and administrative tasks.
"We have implemented purpose-built technology, such as hardware-integrated robots, which, like all other operational aspects, help to streamline processes. This allows labelles media to execute much faster." Adrian Nielsen, CEO of NordicWorkflow.
The primary goal of the optimizations within Operational Excellence was to cut down the time specialists dedicated to tasks outside their expertise. Our aim was to have them channel their skills towards tackling the essential value-adding tasks, rather than getting caught up in administrative duties, processes, and data management - areas we streamlined. For instance, implementing an automated booking system has significantly slashed the volume of email exchanges between specialists and clients.
We transformed the financial process of labelless media by not just sending extracts, but by processing and communicating their numbers. This approach enabled them to receive analyzed insights, empowering them to understand and actively utilize the data. Our objective was to establish effective and insightful Business Intelligence (BI).
Implementing proper bookkeeping and putting controls in place increased accuracy while structuring it in a way that allowed them to post analyzable data.
"We built a financial foundation and assured them that they will eventually reach the ideal level through close collaboration and ongoing dialog with us. The dialog creates the insights they want. It's a process that constantly evolves with the company's goals, size and vision. At this point, we've achieved many of the company's original goals and we're about to embark on something even more complex BI that provides insights on a whole new level. " Anders Schjønning Lie, CFO at NordicWorkflow.
Optimized processes have accelerated the pace of labelless media across the organization - from the operational level to the boardroom - without compromising quality.
The implementation of optimized workflows has enabled labelless media to select and handle customers of a size that could not previously be expected from a company of labelless' size. A strategic move for the long-term sustainability of the business.
Throughout the collaboration, labelless media has taken a long-term perspective and chosen the right solutions for the future. Their clear ideas and commitment have been crucial to the successful development.
labelless media has achieved significant results as a result of strategic priorities and technological tools that have resulted in significant growth in revenue per employee.
Revenue per paycheck has increased from 1.51 in 2022 to 2.31 in 2023, an improvement of 53%.
Financial reporting has been improved and efficiency has increased through direct delivery of reports to management and the board. This has enabled the realization of their high ambitions and established a solid foundation where NordicWorkflow guarantees the integrity of the company's data.
Today, labelless have a monthly financial overview. This allows them to compare their status and development in a completely different way than before and make important decisions based on the financial statements without the need for extensive preparatory work. Even if it's a smaller company, they now have access to robust BI that enables them to make decisions based on the lessons learned from their data analysis.
Optimization and automation has not only freed up time, but also given labelless media access to advanced business insights through business intelligence tools.
The company has introduced a brand new structure for managing content production. Through comprehensive optimization and automation across the organization, it now possesses the capability to steer its course based on data and aims to emerge as one of Denmark's most efficiently operated companies within the next 18 months.
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Together with NordicWorkflow, we have automated - and are still automating - most of our business. Specifically, we currently have 52 robots that execute almost 150,000 small tasks EVERY month. We have Business Intelligence on par with companies 10x our size. But you have to be careful. You become dependent on optimization and automation.
Our clients are courageous and ambitious, striving to achieve maximum efficiency and profitability for their companies.
They trust us because we help optimize their operations and automate inefficient processes.
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